Why Is Everyone Suddenly Obsessed With Isabel Marant?

The Influence of Thrifted Fashion on Mainstream Brands

Isabel Marant— A brand that has existed for 57 years, has had many cycles of trend popularity. Their Boho Chic style has influenced major brands, aesthetics, and major celebrity styles. The laid-back style has had an immense comeback that initially started with younger second-hand consumers, such as myself.

Thrifting has played a large role in the influence of forecasted trends, not only this year but in previous ones—ironic isn’t it? While the concept of thrifting is donating old and undesired clothes that no longer fit the trends, teenagers and young adults have reformed the concept of second-hand buying not only as a way to curate personal style affordably but as an influence for visions of future popular styles.

Over the past few months, social media has immensely influenced Isabel Marant's comeback. Their wedged sneakers have become extremely popular again, shifting from a shoe of the past to one of the most worn sneakers entering 2025. So what initiated this shift in style from chic and basic, to a more playful chic style? Is it the brand name, or is it the lifestyle?

Isabel Marant has created a brand image that promotes its clothing as well as the hyper-romanticized lifestyle and aesthetic of those who wear their clothes. The messy yet effortlessly chic girl is every young girl and woman’s desired lifestyle, but to achieve this do we need to spend hundreds of dollars on a shirt?

While Isabel Marant has curated their designs to achieve this boho-chic aesthetic, there are alternatives to spending such a pretty penny on their pieces. Brands like Free People, Zara, and Bershka have many pieces that achieve this same style. Thrifting can also be an extremely easy way to curate this style personally. Looking for fringe, white linen, cotton, brown boots and statements pieces such as belts and bags to add a pop of color.

While curating personal style and integrating bohemian- chic pieces into your wardrobe for cheap may be more difficult then ordering exactly what you want off of Isabel Marant, there are many ways to achieve this style while adding your own personal spin on it. Fashion is all about self-expression, so take what you like from mainstream brands as insipiration to your style and make it your own!